Why you need a business website
Having a website which represents your business is one of the best ways to get discovered by new customers, and to help existing customers learn more about you and your products and services.
It can serve as your springboard for creating content and offering an insight into your business activities, and as a platform to showcase the great work you’ve already accomplished — especially when you want to write longform pieces beyond social media’s character limits.
Why you need a business website
If you’re looking to grow your business, you need a website!
Imagine your website as a central hub for all of your activities. Your goal is to bring awareness to your product and services by driving internet traffic towards your content via search engines, social media, and other resources and tools such as email lists.
For example, if you’re selling T-Shirts then you need to shout about these products to an audience, you need to show your products through photography and video so that potential customers can quickly make a decision to purchase your goods based on what they have seen. Without a website to host this information then you’re limited as to how you can present this work.
A website will also provide you the opportunity to create authority around your chosen profession using blogging and content creation placed strategically on the website.
If you’re a dentist looking to find new clients, one of the best ways is to provide insight into the best ways to care for your teeth, explain why, and show off your expertise to your given genre. You can read our article titled ‘Why you should be blogging for your business’ to get some further tips. Click here to read it »
Want more global web traffic to your product or service?
Google will be looking for websites that offer their clients (the person using the search engine to find results) the greatest solutions. If you were to type in a term such as ‘personal trainer in Portsmouth’ then you would like your website to be top of the pile in a search engine results page.
Firstly, without a website, there’s no way for these potential customers finding out about you through the search engine. Once you’ve actually taken the step to create a website for your business, you need to then make sure it’s packed full of useful information and products that will best serve the search engine’s customer — that is the best way to get discovered.
If you’re a personal trainer from Portsmouth then shout about it, make services offered clear and precise, easy to purchase, and create content for your business that will help your audience. We created a blog post titled ‘Learn what digital content to create for your business’ if you need more help with content creation. Read it here »
Provide social proof and share happy customer reviews
Imagine that you’ve just finished a project for a client and they were so happy with your work that they wrote you a personalised testimonial. Where are you going to share this with potential customers?
On a business website you can create a specific area showcasing your work — interlinked with these testimonials and reviews from happy clients. A whopping 90% of customers admit that online reviews will influence their buying decision. Shout about what you’re good at!
Your competitors are highly likely to have a website
How many times have you personally searched for a business online? Whether you’re in a new area searching for a restaurant, or thinking of using a business within your locality, it’s more than likely that like me you went straight to Google to see if they have a website, what sort of prices they charge, and whether they can show that they know what they’re talking about.
If you don’t have a website for your business and the competitors in your sector do, then you’re going to miss out on the opportunity to connect with these new customers. Your competitor with a nice mobile-optimised website will snap up all that potential custom before you get a look in.
Always open for business!
This has to be one of the best reasons to have a website for your business. You can provide a wealth of information for your clients to discover while you’re fast asleep at night or walking the dog early in the morning. Opening hours, services, products details, location maps, resources, and interesting content that your new and existing customers can gorge themselves on while you’re not available.
If you’re a small restaurant that closes at 4:00pm on a Sunday then what will your potential customer do when they walk past your restaurant late on that Sunday evening? Maybe they want to find out more about your menus and special events. If you have a website serving this up for them then you’ve created the opportunity for that customer to make a buying decision, and they’ll likely return to find out more when you’re once again open.
If you sell products in a high street store then why not sell them online as well? This will open you up to the opportunity of after-hours sales to your local community, and even better, a global audience who could discover your product from anywhere across the globe.
Need some help with a website for your business?
We’d love to help you! We provide free quotes for websites of all sizes, basic showcase websites, and even integrated online stores.
Our easy-to-use websites are specifically designed with small- to medium-sized business owners in mind who are looking for their very first website, or a platform that’s easy to manage, upload content to, and will be search engine-optimised to reach the most amount of potential clients.
We’ve helped hundreds of businesses get their online content up and running, reaping the benefits within a couple of weeks of engaging our services. Head over to our ‘Services’ pages to find out more »